The biggest threat to terrestrial radio
First off, for those who do not know, terrestrial Radio is your common radio stations found throughout the globe, and not some E.T. device made out of tinfoil.A Poll is being taken at a very popular radio industry website; http://allaccess.com
The biggest threat to terrestrial is:
Satellite Radio 5.8%
Broadband Streaming Internet Audio 3.8%
iPods and Downloads 17.3%
Itself and the lack of creative programming 69.2%
what threat? 3.8%
Of course, many broadcasters believe that if they had more creative programming at radio stations than everything would be fine, however I disagree. I believe that iPods are the biggest threat to any terrestrial Radio station that relies on the "More Music" concept that is so popular throughout the USA.
Talk radio, live talk, or any other radio show featuring live interaction still stands on its own, as iPods will never be able to allow for live interaction with the media.
Notice, that even broadcasters have no faith in Satellite radio as a threat, with only 5.8%. I stand firm on my belief that Satellite will become obsolete before it becomes profitable.
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posted by Bob Narley @ 11:22 AM
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