Sunday, May 29, 2005

6 Million Listeners

New data about Podcasting keeps coming in from all locations. It's becoming hard to tell what is hype and what is actually real.

Here is a figure to digest.

More than 22 million American adults own iPods or MP3 players, and 29% of them have downloaded Podcasts from the Web.

These are the results of an independent survey conduction by PEW.

To read more about this controversial report click here: http://www.pewinternet.org/PPF/p/1071/pipcomments.asp

It's important to note that the survey did not differentiate between using an RSS tool to download the broadcast, or finding it and downloading it by hand. I also believe that their data came from a pool of only 280 adults.